Assoc. Prof. Muhamad Fazil bin Ahmad

Universiti Sultan Zainal Abidin, Malaysia

Research Area: Broadcasting, Anthropology of Religion, Public Relations, Communication Services, Heritage, Other Religion and Ethics N.e.c.

Brief introduction: Assoc. Prof. Dr. Muhamad Fazil Ahmad is a senior lecturer at Universiti Sultan Zainal Abidin (UniSZA) with a corporate communication, public relations, and religious anthropology background. His research interests cover communication services, heritage, and public relations. He has contributed extensively to journals and conferences in persuasive communication, digital media, and Islamic philanthropy. His research also extends to corporate social responsibility and the strategic management of public relations in various sectors

Speech Title: Digital Horizons: Shaping Social Development Through Design in the Age of Transformation

Abstract: Digital technologies have fundamentally changed the framework for social interaction, information dissemination, and social change initiation. However, the rapid growth of the digital landscape has also brought essential challenges, including accessibility, data privacy, and the digital divide, which can hinder equitable social progress. In this evolving context, the design of digital platforms plays a vital role in shaping social interactions and fostering community resilience. Digital tools that prioritize user-centered design principles encourage participation from marginalized groups, thereby amplifying their voices and perspectives in social discourse. An emphasis on inclusion increases civic engagement and allows for a more equitable distribution of resources and opportunities, ultimately narrowing existing gaps in social development. As society navigates these complexities, viewing the intersection of technology and social development with a critical lens is imperative. By understanding the potential of digital innovations to foster meaningful relationships, researchers and practitioners can strategically apply design principles that promote social cohesion and empowerment. The future of social development depends on our ability to harness this digital landscape effectively, ensure that all people can enjoy the benefits of technology, and promote sustainable and equitable growth.

Assoc. Prof. Nor Atiah Ismail

Universiti Putra Malaysia, Malaysia

Research Area: Landscape Architecture / Cultural and Heritage Landscape